Now that a person’s attention span has dwindled down to an astonishing 8 seconds, the consumer’s likelihood of sticking around has become a vital part of your marketing strategy. Yes, I said that right—8 seconds. In the time it takes to hail a taxi cab, your visitor can already be moving on to the next best thing…unless you’ve cooked up something great to hook them.
Thankfully, explainer videos are perfect at just that. According to Dr. James McQuivey of Forrester Research, a one-minute video is worth 1.8 million words when it comes to making an impact online. Click Here to Read Article