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Explainer Videos: The Future Of Marketing



From: Gospaces.com

Now that a person’s attention span has dwindled down to an astonishing 8 seconds, the consumer’s likelihood of sticking around has become a vital part of your marketing strategy. Yes, I said that right—8 seconds. In the time it takes to hail a taxi cab, your visitor can already be moving on to the next best thing…unless you’ve cooked up something great to hook them.

 

Thankfully, explainer videos are perfect at just that. According to Dr. James McQuivey of Forrester Research, a one-minute video is worth 1.8 million words when it comes to making an impact online. Click Here to Read Article



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Sell Your Expertise and Make Money on Udemy



Article Credit: GoSpaces.com

Maybe you write blog posts for a company, making you an expert writer. Perhaps you’re a network administrator with solid knowledge on IT security. Or maybe you’ve spent countless hours crocheting complex, colorful designs. So what are you doing about that knowledge to boost your  business bottom-line?

 

You see, you can almost be sure that there are people who’d pay good money to learn what you already know. You’re probably aware of that too, but then excuses like “I don’t have a website!” or “I don’t have a list” or “I don’t have the platform to start teaching” begin to crop up. Let sites like Udemy show you the way.

CLICK HERE TO READ FULL ARTICLE



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Is The Next Big Crisis Coming?


Welcome to the Counterfeit Economy

By Patrick Watson

Little things add up. A bunch of bricks add up to a house. Too many drinks add up to a hangover. So it is with the economy: small, seemingly unrelated events can add up to important information—if you just connect the dots.

Today, I’ll show you some dots like that. They add up to a disturbing conclusion for both consumers and investors.

Dot #1: Counterfeit Cotton

Retail giant Target (TGT) said in August it was severing ties with textile company Welspun India Ltd. Target said Welspun had sold it counterfeit Egyptian cotton towels and sheets. They were cotton, but not from Egypt.

That matters because people think Egyptian cotton is the world’s best. It sells at a premium price—as much as three times more than other cotton varieties.


Photo: Getty Images

Two weeks later, Wal-Mart (WMT) also stopped buying Welspun products for the same reason.

More retailers followed: Bed Bath & Beyond (BBBY), JCPenney (JCP)and Macy’s (M) all pulled supposedly Egyptian cotton sheets off the shelves.

All these companies had been using Welspun for years. They have expert buyers who ought to know their cotton. Yet apparently, no one noticed a problem until Target’s action made them investigate.

That makes me wonder: What other counterfeit products do these big chains sell?

After all, we now know the companies can’t police their suppliers—or they just don’t want to.

Dot #2: Rotten Apple Cords

Last month Apple (AAPL) ran a sting operation against Amazon.com (AMZN). Apple’s investigators ordered iPhone cords and other accessories that were portrayed as genuine Apple products.

Their finding: Nearly 90% of alleged Apple accessories were counterfeit—not made by Apple at all. They were labeled Apple. They looked like Apple products. People paid Apple-like premium prices for them. But they were fake.

Most of the fakes traced back to Mobile Star LLC, a small New Jersey company. Amazon stopped selling them, but no one knows how many more are floating around, possibly for sale elsewhere.


Photo: Getty Images

If you’ve ever bought anything on Amazon, you know it’s not especially clear whether you are buying from Amazon itself or one of the many other companies that use its platform. We just think it’s all Amazon. You click a button, then the product magically shows up at your door.

In this case, Mobile Star had engaged Amazon Fulfillment to store and ship the alleged Apple products. But even then, no one at Amazon thought to check whether the products were real or not.

So again, I must ask: What else is Amazon selling and/or shipping that isn’t what it claims to be?

The answer is, “A lot of stuff.” Which brings us to…

Dot #3: Smoking Diesel

Last year, the owners of supposedly clean-burning diesel cars made by Volkswagen (VLKAY) found out their cars weren’t so clean after all. In fact, they were downright dirty.

Worse, it turned out Volkswagen knew it was selling vehicles whose actual emissions bore no resemblance to the way it advertised them.

VW engineers cleverly designed their software to detect if the emissions system was in “test” mode. The cars would cut emissions during a test, then start spewing fumes again so drivers would get better fuel economy and performance.


Photo: Getty Images

This wasn’t a minor oversight. The main selling point was that VW had “clean diesel” technology. It pitched them to consumers who wanted exactly that feature. What they got were vehicles that spewed up to 40 times more nitrogen oxides than US law allowed.

Nor was it a temporary practice. VW made and sold vehicles like this from 2009 to 2015, leaving millions of customers blissfully unaware.

VW denied what it was doing even when researchers in both Europe and the US started asking awkward questions. They admitted it only after US regulators threatened to withhold approval for 2016 VW and Audi models.

More studies showed it wasn’t just VW. Suspicious emission levels  were found in cars from other makers, including Volvo, Renault, Hyundai, and Fiat.

Knowing all this, you must wonder what other features in your car don’t do what the manufacturer claims.

How would you know? Today’s vehicles are too complex to just look under the hood. They could have hamsters running on the wheels, and most of us would stay clueless.

Is Anything Real Anymore?

Maybe, maybe not. Whether it’s sheets, phone chargers, or automobiles, it seems likely we’ve all unwittingly bought counterfeit goods. That great deal you think you found may not be so great. And that’s a problem.

It’s a problem for consumers, obviously. People are spending their money and not getting what they bought.

Are the amounts small? Usually, yes. But few of us have money to burn in this slow-growing economy. Millions of people count every penny. Deceiving them into spending it is wrong.


Photo: Getty Images

It’s also an economic problem. Inflation can show itself as either higher pricesor lower quality at the same price.

Suppose you buy a tool or appliance that should last five years. You get only three years out of it because it’s a shoddily built fake. Prices didn’t go up—but you still paid too much. That’s a kind of camouflaged inflation. It casts doubt on official numbers, which are often dubious in the first place.

I know—this is nothing new. People have been selling fake stuff forever.

True enough, but we’ve come to believe that major brands are trustworthy. That’s why they are major brands! We go to Walmart and assume whatever we buy is what the label says it is. Yet sometimes it isn’t.

That is a problem for investors.

Volkswagen stock lost a third of its value within days after the emission scandal hit headlines. It went on to recover, but how many scared investors had sold by then? The company still ended up paying billions in damages and penalties. Not to mention the damage to its brand name and the loss of talented workers and executives.

We want to think that these things are aberrations. No rational CEO would risk the entire company by incorporating fraud into the business model, right?

But some have done it. The only question is how widespread it has become. Connecting the dots suggests it happens more than most people think.

The global supply chains that keep so many companies humming look increasingly stretched. Unscrupulous vendors are duping major retailers, and the retailers seem unable to stop it. Or, even worse, they know what’s happening and just don’t care.

To me, this looks remarkably like subprime mortgages a decade ago. The banks made good money, and first-time homebuyers achieved the American Dream. It was great for everyone. Until suddenly it wasn’t.

We rightly watch the banking system for another crisis, but what if the next crisis is brewing somewhere else? We assume “defensive” dividend payers like Walmart will be okay if the economy weakens… but we might be wrong.

Does that mean you should sell all your big-box retail stocks? Of course not. But keep a close eye on them, especially in a market downturn—they may not be as “crisis-proof” as most people think.

You can follow Patrick Watson on Twitter: @PatrickW.



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5 Essential Tools To Secure Your Business from Cyberattacks


5 Essential Tools To Secure Your Business from Cyberattacks

Cyberattacks have increased dramatically in recent years. Online businesses need to be aware of the threats and take the necessary precautions to protect their sites.

Is Your Online Business Vulnerable to Hackers?

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Hackers are merciless criminals that will attack virtually any business. Many small online businesses believe they are safe, until they fall victim to a cyberattack.

Here are some frightening statistics that every online business needs to be aware of:

 

  • The number of cyberattacks against small businesses increased 9% between 2014 and 2015.
  • One in 40 small businesses will be targeted by a hacker in 2016.
  • An estimated 43% of all cyberattacks are made against small businesses.
  • Over a third of all cyberattacks are launched against retailers.
  • Online based businesses are more much more susceptible to cyberattacks. The 2014 Trustwave Global Security Report reveals that 54% of all retail cyberattacks were made against an ecommerce website.
  • About 77% of businesses do not have a formal internet security policy.
  • Another 63% of businesses do not have policies regarding employee social media usage.

Hopefully, these statistics illustrate the importance of cybersecurity. All online businesses must be aware of these risks and take all possible precautions.

5 Tools to Protect Against Cyberattacks

Hackers use extremely sophisticated technology to exploit their victims. Fortunately, there are a number of great tools that you can use to fight back. Here are some essential security tools that you need on hand.

FCC Small Biz Cyber Planner

The Federal Communications Commission recognizes that cybersecurity threats against small businesses are more serious than ever.  They also warned that most small businesses are not taking adequate measures to address these threats.

“Small businesses are more dependent on the Internet than ever before, but 83 percent don’t have a formal cybersecurity plan to protect against cyber threats. As larger companies improve cyber defenses, American small businesses are becoming more vulnerable targets.  According to Symantec, they were subject to hundreds of millions of cyber threats in just the first few months of 2012. A typical cyber-attack that infiltrates a small business can cost, on average close to $200,000 – enough to put many of them out of business.”

In 2015, the agency issued its final report on the cybersecurity practices every organization should be following.

The FCC recognizes that many organizations need more personalized advice. They developed the FCC Small Biz Cyber Planner to help small businesses develop a customized plan to ward off hackers.

Message Encryption

You need to make sure your system is well encrypted, so data packets can’t be intercepted by hackers. There are a couple of data encryption tools worth looking into:

  • GnuPG is a free data encryption tool that any online business can use.
  • Hotspot Shield is a great tool for encrypting data on public Wi-Fi networks. This tool is necessary if you ever plan to manage your ecommerce site from a public network.

Make sure all data is at least 128-bit encrypted. You may want to use even stronger encryption if you are accessing your site from a public network.

Safe and Regular Online Backup

Is your ecommerce site properly backed up? You don’t want to find out in the middle of a cyberattack.

If you are trying to identify security vulnerabilities, it’s important to get the information from an online security company with a longstanding history of excellence. Qualys was awarded “Best Security Company” by SC Magazine in 2014 and received other awards from the same magazine every year between 2002 and 2014.

Qualys Scan is one of the best tools Qualys ever released. It is used by thousands of companies to back up their data in case of a cyberattack.

Authentication for Payments

Online payment fraud is costing businesses 7.5% of their revenue every year. It’s important to authenticate payments to avoid these costs.

There are a variety of tools on the market for verifying payments. Cybersource has been one of the best payment security and authentication tools since 1994.

VPN Service

Many people use VPNs to watch geo-restricted content, but there are additional benefits for e-commerce companies. Online businesses use VPNs to protect their online privacy, which reduces the risks of:

  • Protect against ransomware
  • Reduce the risk of social engineering by hackers
  • Avoid having hackers identify your financial information through personal details
  • Reduce the risk of pocket flooding and other cyberattacks by masking your real IP address

Having a VPN will be even more important for small businesses in the future, because the risk of cyberattacks is expected to increase. So protect yourself and don’t give cyber attackers a way into your website.



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Use New PDF Software To Improve Your Business


Use New PDF Software To Improve Your Business

PDF has been around for a long time and it is now considered a very vital tool for business that should not be overlooked. One advantage it has over some other document sharing formats is its versatility. This ensures your business can cut out a lot of paper use – while increasing productivity.

You can now just edit, convert and create documents, forms etc. with the click of a button thanks to top PDF editor programs. There is no doubt that using PDF can improve your businesses and here are some reasons:

business-pdf

Documents are now More Versatile

The original intention of developing PDF was to help share documents for the sake of reading them without the ability to edit or alter them. Fortunately things have changed and it is now possible to import PDF files into these powerful tools and edit the text and graphics with ease.

For example you can:

  • change text
  • add text
  • split and merge documents
  • create new PDF documents
  • convert to and from other document formats
  • sign PDF files

In business, it is common to need to adjust or revamp documents. Using new PDF software programs, document changes are easy to do. You simply convert the PDF to another format such as Word, Excel, or PowerPoint with a few clicks of a mouse and begin your editing. Making documents move versatile allows you to streamline your business and save on operating costs.

 

Forms and Portfolio

The business environment is quickly changing and paper forms are becoming obsolete. PDF files can now serve or be used as electronic forms. With the help of PDF editors, you can create PDF forms and customize them any way it suits your business. You can add fields like checkboxes, submit buttons and radio buttons. Once the Submit Button is clicked, it sends the data to a pre-defined server without actually re-keying any data.

One such PDF software we suggest is Wondershare PDF Element. It is an all-in-one PDF Editor and can play a significant role in your business.

If your business works with a lot of documents, making better use of PDF files can help you significantly. They make it quicker and easier to create, edit and search documents.  Fortunately PDF editors are not expensive and your business can really benefit from so check them out today.



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That Franchise That Makes Learning Fun



Zaniac is a place where K-8 kids can master foundation skills, learn about math and technology, and become scientists — all while making new friends and having the time of their lives.

We recently interviewed Sidharth Oberoi, President and Co-Founder of Zaniac, and asked him what differentiates the Zaniac franchise among others in its niche, what makes this concept a good fit for potential franchisees and, lastly, what’s next for the franchise, both in the near future and long-term.


Give us an overview of your franchise.

Zaniac engages K-8 kids in supplemental Science, Technology, Engineering and Math (STEM) education, giving students an academic advantage at school and providing the 21st century skills to succeed in everyday life. Zaniac is like school at its best — an active, inspiring place that is filled with friends and friends-to-be, where real math and technology learning is fun. We create a positive and encouraging environment to inspire STEM exploration in our students.

RELATED: TOP RATED FRANCHISES TO OWN

How many units are there? 

We currently have 10 campuses spread across the country. Locations include New York, Connecticut, Massachusetts, North Carolina, Florida, Texas, Utah and California. We hope to reach 50 locations by 2017.

What makes this franchise special?

Unlike other after-school activities, which force parents to choose between learning and fun, Zaniac provides both an engaging experience for kids and real STEM education that nurtures their love of science, technology, engineering, and math. Through our state-of-the-art proprietary customized STEM curriculum, we prepare our students for the future by providing them the skills to succeed in the world today. Students take courses in Computer Programming, 3D Printing, Web Design, Architectural Planning, Fashion Design, and even learn physical and environmental sciences using the game Minecraft as a tool/resource, just to name a few.

Who are your biggest competitors?

Zaniac competes primarily with other after-school or weekend enrichment activities for K-8 kids like art classes, music lessons, athletics or dance. Although Zane Math tutoring is a core Zaniac product, Zaniac distances itself in position/communications from the tutoring space occupied by others. We also compete with other science-only after-school programs and academic summer camps. 

What differentiates your franchise among others in your niche?

Zaniac has a much broader scope than many other after-school enrichment programs. We deliver science, technology and engineering curriculum rather than concentrating just on math or reading. Helping our students ‘get ahead’ in school and continuously challenging themselves is a core tenant of the Zaniac experience. We differentiate from science-focused programs in the way that our curriculum is much more diverse and because of that, it provides great academic value. Zaniac also places an emphasis on peer-based learning, as instructors are typically honors high school seniors or college students. We’re known for being a fun place where students do not want to leave.

Who are the key figures within your franchise?

Paul Zane Pilzer is the mastermind behind Zaniac. As an economist, social entrepreneur, professor and author of 11 New York Times bestselling books, Pilzer has a strong belief that children who succeed in math will succeed in life because it brings order to their world, so he founded Zaniac to meet the needs of supplemental STEM education he felt America has been lacking.

What is the total investment to open a franchise?

The total initial investment, including the franchise fee of $50,000, averages $250,250. A full-size Zaniac Campus is a 2,500 to 3,000 square-foot colorful retail space.

What do you tell potential franchisees about the profit potential of opening up one of your franchises?

Zaniac founders and management believe that the global education enrichment (“getting ahead”) industry will soon exceed the $100 billion tutoring (“catching up”) industry. This is the side of after-school enrichment programs you want to be on.

What makes this concept a good fit for potential franchisees?

Whether you’re a parent or not, it’s easy to understand that kids learn better when they’re having fun and that’s exactly what we’re about. As a franchise owner, you can be a part of helping educate the future of America and bringing smiles to the faces of children within your community. With Zaniac being a franchise, we can help you provide important STEM education to kids without being an educator yourself.

What qualities do you look for in potential franchisees?

Our franchisees have a passion for helping children grow and learn, as they are usually parents that are looking to better prepare their children for the future. Business owners must have strong sales, client services ability and excellent time management skills. We look for individuals who have a strong sense of integrity in corporate and client relationships.

What type of initial training do you offer new franchisees?

Our franchisees come to Zaniac’s headquarters Salt Lake City for 4-5 days about 6 to 8 weeks before the franchise is scheduled to open. Additionally, there are 4-5 days of on-site training at the new location to help get the business started. In order to provide ongoing support and guidance, we also hold training sessions twice a year for refresher and/or update training.

What kind of ongoing support do you offer?

We supply our franchisees with state-of-the-art STEM curriculum that is our “secret sauce.” We also provide the Zaniac Campus Operating System, a cloud-based solution that allows Zaniac franchisees and campus managers to concentrate on sales and improving their customer’s experience, rather than operational friction points such as scheduling and accounting.

How have your most successful franchisees grown their franchises?

Our franchisees are successful because they believe in the power of STEM education for children, and they have the passion and drive to deliver it to their local communities. Our most successful franchises have focused on community outreach and becoming ambassadors of the brand and STEM education at large to deliver an excellent experience. Our first-ever franchisees have already opened their third campus.

What’s next for your franchise, both in the near future and long-term?

We have goals to open 50 locations by 2017. Our overarching goal is to be the leader in STEM education that helps to prepare kids for 21st century jobs. Regardless of whether or not students end up in a traditional STEM field, having a fundamental understanding of the technology involved in all aspects of 21st century professional life will provide a backbone for future success.

Where can people get more information on your franchise?

Visit the website here.

Where can people find your Zaniac franchise on social media?

RELATED: HOW TO BUY A FRANCHISE



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Lowering the Veteran Unemployment Rate Through Franchising



According to recent data from the Bureau of Labor Statistics (BLS), the unemployment rate for U.S. military veterans fell to 3.6 percent in 2015 ­— its lowest level in seven years.

For the men and women who have entered life after service the lower unemployment numbers reflect both a nationwide effort to specifically hire veterans as well as veterans taking matters into their own hands — through entrepreneurship.

Veterans Make Great Entrepreneurs

With an amazing work ethic, strong leadership, the ability to be effective team members and work well under pressure, the skill set of military veterans can be transferred into business ownership. Nowhere is that more apparent than in the franchise industry.

It’s no secret that franchises have had a huge impact in shrinking the veteran unemployment gap. In fact, the International Franchise Association (IFA) estimates that one in seven franchise businesses are owned and operated by veterans of the U.S. military, and more than 66,000 veteran-owned franchise businesses in the U.S. directly provide jobs for 815,000 Americans.

Paying It Forward

Making the transition back to civilian life after serving can be extremely stressful, just ask Jerry Flanagan, a U.S. military veteran and founder of the franchise JDog Junk Removal & Hauling. Jerry has made it JDog’s sole mission to sell its franchises exclusively to military veterans and their family members, enabling them to realize the American dream of business ownership.

“Veterans making the transition from military to civilian life face steep competition and are challenged to re-enter the workplace with a uniquely valuable skill set,” said Flanagan. “JDog allows veterans to join a new mission that capitalizes on their strengths in a work environment that matches their strong work ethic.”

Another franchise, Marco’s Pizza, is doing its part to help vets get back on track. Marco’s Pizza has partnered with USACares, a non-profit organization that provides financial and job assistance to post-9/11 active duty U.S. military service personnel, veterans and their families. Through the USA Cares program, financial assistance is provided to make the dream of becoming a business owner a reality for veterans.

Working Together

JDog and Marco’s Pizza are just two examples of business opportunities for veterans post-service. Another valuable resource for veterans is the IFA’s VetFran program,founded in 1991 by Don Dwyer Sr. as a “thank you” to veterans returning from the first Gulf War. After the September 11, 2001 terrorist attacks, the IFA re-launched a campaign to assist U.S. veterans and their families during the difficult time. Through VetFran, 660 franchise brands offer financial discounts and training for aspiring veteran franchisees and veterans seeking employment.

With all of these organizations making it their goal of getting America’s veterans back to work, we should continue to see a reduction in the veteran unemployment rate.



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Franchise Industry Report 2016



Once again, things are looking up for the franchise industry. After five solid years, growth is once again on the horizon. The International Franchise Association (IFA) 2016 State of the Industry Report, done by forecasting firm IHS Economics, indicates a positive outlook for the franchise industry. More specifically, the franchise industry is set to grow by 1.7 percent in 2016, bringing the total number of US franchises to 795,932.

Speed Bumps That Could Get in the Way

Many in the industry, however, are a little less confident as hurdles like rising wages and the Affordable Care Act could stump that growth. In 2016, businesses with as few as 50 employees face fines for not offering workers adequate coverage.

And let’s not forget, the upcoming federal ruling to the joint-employer rule. If corporations are going to be held accountable for what happens at individual chain locations, the industry could turn completely upside down.

The truth is, no one knows what will happen should the joint-employer rule be allowed to take effect. At the very least, franchisors need to up their insurance to protect them from potential mistakes franchisees could make. Worst-case scenario, franchisors need to almost micro-manage their franchisees, a situation not favored by anyone.

IFA Report Highlights

While that is all yet to be determined, what is concrete is the growth of the franchise industry in 2015 as highlighted in the IFA report:

— Franchise employment was up 3% in 2015

— Over 278,000 jobs were added due to the rise of franchises

Which means that projections for 2016:

— The IHS Economics forecast of output growth in nominal dollars for franchise businesses will increase this year by $52 billion, 5.8 percent, to $994 billion.

— For the past five years, the average annual job growth in the franchise sector was 2.6 percent, nearly 20 percent higher than all businesses economy-wide. Over the last five years the franchising sector has added nearly 1 million jobs to the economy.

Sectors Expected to See the Most Growth

Six out of the 10 industry sectors tracked by IHS are predicted to see the most growth:

Personal Services — The personal services business line, such as educational services, health care, entertainment and recreation, personal and laundry services, and select financial activities, was the leader in the growth of new franchise establishments in 2015 and is expected to rank first again in 2016 with a 1.9% increase in the number of establishments.

Lodging — Travel is expected to increase as the economy continues to improve. It is estimated that franchise employment in the lodging business grew 2.8% in 2015 and will show a similar increase in 2016. Output growth in the lodging business line is expected to slow to 6.6% in 2016, but it will remain the fastest growing business line based on output.

Business Services — Business spending will accelerate in 2016, giving a boost to business services franchises, which are projected to rank first in growth of the number of establishments and tied for second in employment growth with a 3.3% gain.

Quick-Service Restaurants — As people are more rushed, a time crunch for eating occurs. It is estimated that the number of QSR establishments increased by 1.4% in 2015, and they expect a slight uptick in 2016 to 1.5% growth.

Retail Products & Services — As overall consumer spending maintains a 3% growth pace in 2016, the outlook for the retail products & services franchises will remain strong. The retail business line is projected to rank first in employment growth at 3.7% and second in output growth at 6.4%.

Commercial & Residential Services — Existing home sales grew an estimated 5.9% in 2015, but growth is expected to slow to 1.7% in 2016. Nominal spending on household services is expected to rise 4.4% in 2016 after increasing 4.7% in 2015.

There is no denying the strength of the franchise model. The numbers speak for themselves. And while we truly don’t know what will happen in 2016, we can be confident that the industry is resilient enough to survive and continue to thrive for years to come.



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Opportunity Alert: Consider Personal Training



Fitness is a billion-dollar industry. Everyone wants to get into better shape. They want to lose weight, tone, and build muscle. If you love fitness, you have the opportunity to turn that love into a lucrative business when you become a personal trainer.

Benefits of Being a Personal Trainer

First, there is the fact that you will be doing something that you actually enjoy, and that means that it will not actually seem like work. There are plenty of other benefits as well. When you are a freelance trainer, it means you get to pick and choose the clients that you want to work with. If you want to help people lose weight, then you can choose clients who have that goal. If you want to help people build muscle, then you can choose those types of clients.

Second, the career has the potential to help you make a substantial amount of money. Personal trainers can charge whatever they like. When you are creating your prices, you will want to think about the demographics of the clients that you want to work with, though.

You are also able to work on your own schedule, and you can work from the locations of your choosing. If you have a high quality home gym, you could train people there. You could train them in their own homes as well. Many personal trainers will also work with local fitness centers. The fitness center gets a percentage of the trainer’s fee, but in exchange they have access to all of the equipment in the gym.

Finally, when you work in the fitness field, you are able to help people reach their goals. You get to see the look on their faces as they realize how much healthier and stronger they are. You can give them a better life.

Find More Ways to Monetize Your Knowledge

When you are a personal trainer, you can make money in more ways than one. While the bulk of your income might come from providing training to your clients, there are a number of other options for making money as well. For example, you can take your techniques and write a book about them. You could make money by monetizing a blog where you talk about fitness and nutrition. You could even make training videos that you sell or that you put up and monetize on YouTube. By thinking outside of the box, you should be able to find plenty of other ways to make money as a personal trainer.

Of course, you actually have to know what you are doing. You can get personal trainer certificates, which make it possible for you to work in your state. You can also get further training through college classes. You need to make sure that you are training your clients safely and appropriately.

If going to the gym each day sounds more appealing than sitting behind a desk in a cubicle, this could be one business opportunity that you will want to pursue.



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Create and Sell Online Tutorials



Do you have a particular set of skills that you would like to share with others? Do you have knowledge in a certain area and do you want to impart that knowledge? You don’t have to become a teacher to do this. In fact, the Internet has helped to make it quite easy to create and sell online courses and tutorials in a number of different ways.

What Is Your Talent?

What type of talent or skill do you have that other people might like to know? You might be surprised at the amount of knowledge you’ve acquired in certain areas when you stop to think about it. No matter what it might be, there is a niche out there that is right for your courses and tutorials. Perhaps you understand how to use pieces of software such as Photoshop, Premiere, or After Effects. Creating in depth tutorials to teach others how to increase their knowledge and to make their own workflow easier will appeal to a large number of people.

The same can be true for nearly any topic. Just find what you know well and then start to develop a course outline. In fact, you may want to make several different courses depending on the type of subject you are covering. Some sites where you can sell courses include Lynda.com, Academy of Mine, and Digital Chalk.

Consider YouTube

While you can sell your courses online through one of the sites mentioned above, you do have another option for making money from your knowledge. If you are creating video tutorials, then you might want to consider putting them up on YouTube instead. The videos that you put on YouTube might not make a lot of money in ad revenue, but you are essentially using these videos as a marketing tool that you can then use to entice people to try out your full courses, whether you sell through one of the above sites or through your own site, as mentioned below.

Selling from Your Site

In addition, you could sell your videos right through your site if you choose. You do not have to put them on DVD in order to sell them either. You could sell people digital copies through your site, which they will have access to immediately. Combining this with YouTube, where you can put up smaller videos that serve as introductory lessons, could be a good winning combination.

How Does It Benefit You?

In addition to having sales from your videos, you are growing your brand and your reputation as an expert in the field. This can provide you with a number of other opportunities that you might never have considered. Maybe you want to write a companion book, or maybe you start to get jobs as a speaker or trainer. Creating and selling online courses is easier than ever thanks to the technology that is available today.

The only caveat is that you actually need to know the subject and field in which you are working and training. People want to take courses from someone who truly has expert knowledge and who can provide them with help and tips they can’t find elsewhere.



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