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Tactics of Trade Advertising


Tactics of Trade AdvertisingSet A Smart Strategy: Before Your First Ad Campaign
TradeFirst.com members have the unique opportunity to pay for advertising without tapping into their cash accounts. The following tips come from the four corners of the globe, and the TF Media Department. Before advertising becomes an idea and grows into a program, you have to master the basics.

What Is The Role Of Advertising?
Advertising will reinforce branding and drive traffic to your door. It will not solve problems with product quality, pricing or service. Advertising creates more traffic. Examine sales closely surrounding the advertising campaign period. If the results are stale, but prospects increased then survey-purchasing decisions.

Identify What Makes You Unique
You think your business is the best thing since sliced bread, but what makes a potential buyer choose you over the competition?

Define A Typical Customer
Are they a distinct segment of the market due to gender, lifestyle, age, nationality, income, or education? Develop a clear understanding of your target market. Focus on advertising methods that penetrate or blanket the “typical” customer.

Have A Plan
A long-term marketing plan allows you to develop specific promotional periods and events. A business should set guidelines, budgets, parameters, map out artwork, deadlines, and assemble broadcast materials on a monthly and annual basis. Opportunities lost by administrative or planning shortfalls will affect your profitability.

Set Expectations
Name recognition and a buyer’s decision to act are related to frequency & visibility. Even if you stage a “Going Out-of-Business Sale”, expecting customers to line up after briefly running a small ad is unrealistic.

Investigate Co-Op Advertising Options
Many suppliers have co-op programs in place that help offset your advertising expenses. These programs typically have a shelf life. If not used within a given period they expire.

Advertise To The Customer’s Interests
It is a dangerous practice for business owners to advertise in vehicles they like personally. Instead, consider areas where current customers and potential new markets have a real interest.

Utilize More Than One Medium
One form of advertising compliments another, and reinforces your message while increasing the number of people you reach. Consider running a cable schedule with newspaper support or a radio schedule along with a direct mail campaign.

Rely On Help From The Experts
Sometimes the decision to handle marketing and advertising yourself is not the wisest. Consider the assistance from experts: Marketing Consultants, Public Relation Firms, Graphic Design Companies, and the TradeFirst.com Media Department.

 

The role of the TradeFirst.com Media Department is to help you establish new advertising relationships, to define or expand your existing campaigns. We are not here to replace current cash relationships and our assistance is based on media clearance and availability.

The post Tactics of Trade Advertising appeared first on Business To Business Trade Exchange.



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Important Tips to Start a Small Business

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Making the decision to start a small business is a big consideration for anyone. There is always a lot of fear, anxiety and stress but also excitement, opportunities and potential with each venture. Making an informed and education assessment of your particular situation and the level of risk you are comfortable with taking will be instrumental in how quickly you jump into your new career.

It can also be hard to find a group or organization which is there to provide the education, support and ideas to help you. At the Small Business Education Center, this is just what we are all about. With a business slogan of “Thank you for supporting small business”, we make helping small businesses our major goal.

It is always important to do your research before you start a small business. This is often the most overlooked component of the decision. It also means doing real drilling down into what is available currently as a similar product, what type of sales they have, and their market share compared to total demand.

You are very likely to find there are gaps or niches in any industry, product or service where it would be ideal to start a business to fill in those deficits. Without the research these won’t be obvious, and this can result in a lot of wasted money if you are simply using trial and error marketing.

Know Your Product and Your Audience

There are a few products which are marketable to everyone, but most products will have one or perhaps a few target audience groups and subgroups. This could include people of specific income levels, genders, ages, or interests. By understanding the specific target group you want to market too, those most likely to buy the product or service, it is possible to make the most of the marketing budget.

Emphasize Your Difference

When you start a small business being seen as different or better than existing products or service on the market is essential. Your marketing has to be able to give potential new clients and customers a clear understanding of how interaction with your product or service will markedly benefit their life. Our conferences can show you just how to create a unique marketing campaign to highlight your businesses attributes.

Simply deciding to start a business which basically copies every other business is not effective. Having your own twist, take, or perspective on the needs of the target audience will allow you to compete.

Can You Make Money?

It may seem obvious but just covering costs of production, marketing and operation are not going to keep you going after your initial startup cash infusion. You should be able to start making some profit immediately if you are pricing right and in the right market.

We also provide information at our seminars during the conference on crowdfunding, as well as micro-loans and other non-traditional financing options. These options can allow you to start a small business even if you don’t have all the cash up front. However, as with anything, remember to get financial advice and understand the terms of the loan before choosing it as a funding option, which is where our events can really help.



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Getting Involved In A Local Small Business Network

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One of the benefits of attending a Small Business Expo tradeshow is the structured networking sessions we provide for attendees. This gives participants the ability to interact with other local businesses to find ways to work together, support each other, or even help each other out.

Building a small business network or at least the start of one, at one of our conferences is a great opportunity to boost your business, be recognized in your community, and to even find opportunities for your business to grow.

Networking isn’t something which comes naturally to many people. However, through our activities at a Small Business Expo in your area it is fun, stress-free and designed to be highly productive and supportive. Through these networking sessions, you can expect to achieve a variety of different benefits.

Finding Local Expertise

The single most important aspect in developing your own small business network is to allow you to have a personal connection with other business professionals in the city or location in which your business operates.

Often businesses can find ways to help each other out. For example, if you are great at marketing and another business owner has experience in bookkeeping, perhaps you could exchange services and help each other out with needed services.

You may also find a local expert in business law, software or hardware support or other areas where you may need advice or information today or later on as your business grows.

Locating Businesses to Work With

We always get positive feedback from attendees and those who choose to have a booth at our tradeshows about a great opportunity they discovered with another business. Cross promotions or joint promotional and marketing opportunities are all around, our tradeshows just give you the opportunity to meet and connect with those businesses you can do business with.

Finding out about Local Opportunities

Through our conferences and small business network development sessions, you may also become aware of local opportunities. Perhaps it is a free marketing opportunity or a local specialty sales event where your product or service would be a perfect match.

You really just don’t know all you can achieve with a small business network unless and until you are able to start interacting and networking with other professionals. This is one of the most important things we do at Small Business Expo, and it certainly adds to our focus on supporting all aspects of small business development.



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What You Will Learn At A Small Business Conference

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Often people starting a small business are not truly business experts. Instead, they are innovators, creators, marketers, designers and visionaries who are able to see a need for a product or service. Attending a Small Business Expo small business conference once a year is a great way to expand those areas of expertise and become more familiar with all areas of owning a small business.

Not all conferences which market themselves to business professionals are geared towards small business owners, managers, and operators, but we make it our only focus. By choosing a locally hosted conference which caters exclusively to small business you can rest assured the keynote speakers and the conference seminars and events will all be relevant to your needs.

A small business tradeshow will provide you with several different learning opportunities. These can be obtained by attending the keynote presentations, watching demos, attending industry meetup sessions and in talking to others.

New Laws and Regulations

Staying on top of new local laws and regulations impacting a small business is an essential component at all of our small business conference locations. Choosing to attend at least one conference a year in your own state or within your geographic area allows you to get the latest information on changes impacting how you do business.

Marketing Trends and Changes

Marketing trends are constantly changing. Social media sites become old news, and new options exist just waiting for potential business marketing opportunities to take advantage of their systems. Learning what the trends are, and which social media sites are relevant and which are not, is a very important part of small business promotion and advertising and one which is very popular with our attendees.

Business Finance

Imagine how helpful it would be to learn just one new concept in business financing at your next small business event. This is information you can immediately apply to your small business to increase funding options, to more effectively utilize business tax credits or deductions, and to use your profits to grow your business while still paying your salary.

Improving Customer Service

Finding ways to serve your customers better, to increase the positive feedback about your company online, and to create a loyal customer base is also a critical element discussed at our events. By tapping into both the research and the real world experience of successful entrepreneurs you don’t have to reinvent the wheel, you can simply implement the same training and staff development programs they have already perfected.

Choosing to attend just one Small Business Expo small business conference a year will help you be better at what you do. You will come back energized, excited and ready to make changes for the better after all, our motto is “Thank you for supporting small business”, and we are happy to make it happen.



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How Competition is Beneficial to a Startup


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Many successful business partnerships stem from healthy competition. It’s a matter of cooperating with competitors to create a win-win business partnership. For many startups, this is a very beneficial concept.

How Competition is Beneficial to a Startup

Rarely do businesses thrive from internal sources of revenue and only successful startups understand the importance of collaborating with a competitor and combining funds. Only smart entrepreneurs understand how to establish successful business ventures with caution, not paranoia.

Additionally, having a joint business venture with your competitor can lead to an easy marketing opportunity. Both parties can benefit from a referral agreement and improve overall customer satisfaction. In doing this, you create a greater list of customers for follow-on sales.

Two heads is always better than one so creating a strategic partnership will not only help your startup grow, but also facilitate common industry-interface for a bigger investment in the future.

The best way to create a strategic partnership is to network with like-minded entrepreneurs. Discover and meet other dedicated business owners and professionals at the nation’s largest business trade show. Check out when the next Small Business Expo networking event will take place in a city near you.

For more lessons on coopetition see the Entrepreneur article.



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What We Offer at Our Tradeshows in NYC


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New York City is no stranger to chaos and creativity. In this city, expect to find any and every kind of small business. You will not find much of this innovation in any other city in the U.S. There is no reason why the Small Business Expo should not host some of the biggest and most impressive tradeshows in NYC. These events are designed for creative people in that region and surrounding areas. If you are in this area, review a few advantages that come with attending our trade show in this big city.

Showcase on the Exhibition Floors

Showcase your latest products and services on the floors of your exhibit. If you have met viewers from last year’s expo, show them what is new. Customize your displays with the colors and other flashy features that many businesspeople like.

Listening is the most important part. Listen to what other people say about your exhibit. Take this feedback to make improvements in the right places. Take what you learn in New York City and take it home with you wherever you plan to open a business.

Interact in the Workshops

The workshop is typically a place where you build with your hands. At our business workshop, you build with your mind and soul. If you are a good listener, take part in a wide range of seminars to include such topics as social media, business planning and crowdfunding. Listen to a panel of experts as they answer your questions and the questions of others.

Establish Networks

Establish networks with other businesspeople as ambitious as you are. It is important to form your networks face to face and not only online. You will meet a lot of friendly people and learn more in-depth information about them.

Networking is an essential way to swap ideas about business. It is not about being overly competitive. People make connections to bounce ideas off each other and support each other in times of need. For instance, lawyers network with legal analysts to get updated information about current legal issues.

Relax in the Lounges

There is some time for fun and relaxation at our expos. Sit in the lounge areas to cruise your laptop or chat with other attendees. Attending an expo is a way to make friends along with business associates.

New Yorkers like things that are big, so the Small Business Expo is the best host for their impressive trade show events. At our upcoming tradeshows in NYC, visit with all kinds of entrepreneurs and business professionals from managers to marketers. Be prepared to speak with the most charismatic and experienced leaders in business and trade shows. In New York City, the next show is June 4th, 2015 at the Jacob K. Javits Convention Center.



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Learn how to network like a professional


It is always nerve-racking meeting someone new, and when it comes to business meetings you always want to be secured and composed, yet friendly and approachable. This balance is sometimes hard to achieve. So, whether this is your first rodeo, or you are a veteran networker, the following tips will help you make lasting connections in the networking to come.

We have broken it down into three main categories:

BODY LANGUAGE

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Eye Contact: By making eye contact, you show people that you are interested in the conversation.

Smile: It goes a long way. This simple gesture conveys friendliness, which demonstrates that you are easy to work with.

Shake Hands: Begining or endingBeginningrsation with a handshake shows professionalism. Be aware of not overdoing it, or this can show insecurity and nervousness.

ASK QUESTIONS

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Individual: Questions about hobbies and interests can help to build a lasting professional relationship.

Insights: Talking about ideas and inventions is a great way to gauge the other’s experience level.

Industry: Comparing and contrasting your industry with someone else’s can be fun and eye-opening.

COME PREPARED

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Business Cards: You never know who you will meet,so it is always important to bring your cards with you. Also make sure you bring plenty, as they tend to fly away at our expo.

Topics: Choose a few topics in which you feel confident on and that you can talk about in-depth. Leveraging the right topic correctly can create a lasting impression.

Website: We live in a technological age. Directing people to your website shows your modern edge. List it on your business cards for extra uh-ahs.

Breath Mints: At most networking events, you will be doing a lot of talking. Be sure to stay fresh, especially after that second coffee.



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Seattle Small Business Expo Offers Resources for Growth and Success

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Seattle, WA – July 8, 2015 – SMALL BUSINESS EXPO®, the nation’s largest small business networking and learning event is coming to the Washington State Convention Center in Seattle, July 16, 2015, for the 1st Annual SEATTLE SMALL BUSINESS EXPO. For more information, and free registration, visit the Seattle Event page.

The day-long conference and trade show, which travels through the country’s top cities for small business, brings together industry thought leaders and experts in a hands-on environment that features more than 20+ free workshops and programs along with 75+ interactive booths, demos and brand exhibits.  Headlining the event is Bill Walsh, Founder and CEO of Powerteam International with a main stage presentation on The 5 Keys to Build a Million Dollar Business.

Start-ups and business owners can take advantage of free admission and educational workshops covering online/ social media marketing,  employee benefit plans, credit and financing, strategies for increasing revenue and team productivity, mentoring, cloud technologies, retirement plans, and many more.

A panel discussion at noon entitled Idea to Execution: Make or Break Your Business will address questions about starting and executing a successful business. Speed networking sessions, a business card showcase, industry-centered meet-ups and a networking after-party are included in the event activities.

The Small Business Expo expects to have more than 3,000+ registered Seattle and Puget Sound area attendees at the show shopping for business resources, developing business leads and new customers, gaining new insights and networking with peers.

“We’ve seen the small business community really grow and change since we first launched the Small Business Expo,” says event founder Zachary Lezberg. The city of Seattle currently ranks #9 on the Forbes list of Best Places for Business and Careers. The Port of Seattle is a major gateway for trade with Asia and is the eighth largest port in the United States in terms of container capacity.  “With that dynamic, it’s really important for us to bring new technologies, ideas and education to an epicenter like this.”



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San Francisco Small Business Expo Offers Resources for Growth and Success

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SMALL BUSINESS EXPO®, the nation’s largest small business networking and learning event, and an Inc. 5000 company, is coming to the Fort Mason Center in San Francisco, September 17, 2015, for the 2nd Annual SAN FRANCISCO SMALL BUSINESS EXPO. For more information, and free registration, visit the San Francisco Event page.

The day-long conference and trade show, which travels through the country’s top cities for small business, brings together industry thought leaders and experts in a hands-on environment that features more than 20+ free workshops and programs along with 75+ interactive booths, demos and brand exhibits.  Headlining the event is Bill Walsh, Founder and CEO of Powerteam International with a main stage presentation on The 5 Keys to Build a Million Dollar Business.

Start-ups and business owners can take advantage of free admission and educational workshops covering online/ social media marketing,  employee benefit plans, credit and financing, strategies for increasing revenue and team productivity, mentoring, cloud technologies, retirement plans, and many more.

A panel discussion at noon entitled Idea to Execution: Make or Break Your Business will address questions about starting and executing a successful business. Speed networking sessions, a business card showcase, industry-centered meet-ups and a networking after-party are included in the event activities.

The Small Business Expo expects to have more than 3,000+ registered Bay Area attendees at the show shopping for business resources, developing business leads and new customers, gaining new insights and networking with peers.

“Technology continues to be an engine for small business growth here in San Francisco. Workshops at the Small Business Expo help business owners understand and utilize technology to engage with customers and manage information”, says event founder Zachary Lezberg.  According to a county government official, small businesses account for over 90% of business in San Francisco.  “They create jobs and employ our residents.  They are members of our communities and make up much of our neighborhood commercial corridors.  San Francisco would not be the unique and vibrant city it is without small business,” said Regina Dick-Endrizzi, Executive Director, Office of Small Business in an interview appearing in the Small Business Week blog.

This year’s Presenting Sponsor Act! and Platinum Presenting Sponsor Powerteam International will be joined by Platinum Sponsor Emerge212 Office Space and Yahoo!. Gold Sponsors include GoDaddy, Marketecture, Visa and Vistaprint. Silver Sponsors include Bank of America, Benchmark Email, Berkman Financial, DatabaseUSA, Elo Touch Solutions, Intuit, ReachLocal, VerticalResponse, Wimi, and ZipLocal.

SAN FRANCISCO SMALL BUSINESS EXPO takes place at the Fort Mason Festival Pavilion from 9:30 am until 4:00 pm. The Fort Mason Center is at 2 Marina Blvd., San Francisco, CA 94123.

For media inquiries, or complimentary press passes please contact:  Heather Hawes, 630-868-5063, heather@modernmarketingpartners.com.



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Small Business Expo Named to Inc. Magazine’s 5000 List for 2015

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New York, NY – July 29, 2015 – SMALL BUSINESS EXPO®, the nation’s largest small business networking and learning event was named to the Inc. 5000 List of fastest growing privately held companies in the U.S.

Founded by Zachary Lezberg, the Small Business Expo is ranked #1278 on the 2015 edition of the List. Getting the word earlier this week that his company had made the list, Lezberg will pick up the award at the annual Inc. 5000 Conference & Gala this October in Orlando.

“Kicking off the Small Business Expo in 2008, we saw the need and were really drawn in by these small business owners – they’ve got so much passion and drive”, said Lezberg. “We started in New York City and the event just took off. Right now we’re in 10 cities and next year 14 cities, so we’re excited about the growth. Being named to the Inc. 5000 List is an honor and fuels our momentum even more.”

To qualify for the List, now in its 34th year, companies have to be U.S.-based, privately held, and independent, not subsidiaries or divisions of other companies. Revenue in the initial year must have been at least $200,000, and revenue in the most recent year must have been at least $2 million.



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