Apple's Siri 'movie' starring the Rock is just another ad – CNET

 Technically Incorrect offers a slightly twisted take on the tech that’s taken over our lives.


It’s so exciting because, well, The Rock is in it.

Apple/YouTube screenshot by Chris Matyszczyk/CNET

Oh, how those Hollywood types love to hype.

On Sunday, The Rock insisted that he and Apple had made a “movie” together, one that would star himself and Siri and launch on Monday.

Well, here it is, proof that Hollywood is in big trouble. This “movie,” entitled “The Rock x Siri Dominate the Day,” is just over three minutes long, and it’s a shower of cliches that don’t even try to pretend they’re anything other than an ad.

The scenario is that The Rock is a very busy person and Siri is his trusty assistant, there to guide him through his day. 

I wonder how long it took whole hordes of creative types to come up with that elusive scenario.

So here we have The Rock proving that he is simply the Rockiest Rock in America, with Siri fetching him a Lyft ride. (Cue excitement.)

There we have The Rock driving a car quickly, piloting a plane to Rome and doing a little renovation work at the Sistine Chapel. Meanwhile, Siri tells him how hot it will be in Rome and reads him his most recent email.

Here we have The Rock launching a fashion line. And there we have Siri texting Chef Ludo, because The Rock is now bored by his fashion line — we are, too — and wants to do a little cooking.  

The Rock can do anything. And Siri, well, she tries to do so as much as she can. Whenever she’s asked, that is. 

She can connect him with his movie producer through FaceTime, for example. She can also help The Rock list his life goals. 

Of course, it’s all pleasantly entertaining in its way because it features The Rock, the most bankable, possibly presidential candidate we have. 


She’s not exactly effusive about the experience, is she?

Chris Matyszczyk/CNET

I can’t help thinking, though, that it’s a better ad for The Rock (also occasionally known as Dwayne Johnson) than for Siri. A source suggests that this is, indeed, the case. That source is Siri.

Some people might say, of course, that the Apple assistant could use a good advertising campaign of her own. She seems to have fallen off the pace of, say, Google’s cerebral artificial assistant and Amazon’s everyday, everywhere helpmate Alexa.

But Apple may indeed be trying to ramp things up, if somewhat obliquely. After all, its music-loving, Siri-powered HomePod is on the near (December) horizon.

I asked Siri to tell me about her new “movie” with The Rock. Her reply: “Here are some movies with Dwayne Johnson.”

I persisted. “Hey Siri, what was it like working with The Rock?”.

“Here’s what I found on the web for ‘what was it like working with the rock,'” she replied. The first link was to a Zac Efron interview.


Tech Culture: From film and television to social media and games, here’s your place for the lighter side of tech.

Batteries Not Included: The CNET team shares experiences that remind us why tech stuff is cool.

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'My Friend Dahmer': Serial Killer Is Born in Creepy New Trailer

The teenage years of one of America’s most notorious serial killers are chronicled in the first trailer for My Friend Dahmer, the film adaptation of John “Derf” Backderf’s popular 2012 graphic novel. The author was friends with the future serial killer when they were teenagers in Ohio.

The film finds Disney Channel star Ross Lynch, one of Rolling Stone‘s 25 Under 25, inhabiting the role of the serial killer that the actor/singer admittedly never heard of prior to auditioning for the role.

“They were like, ‘Hey, do you know who Jeffrey Dahmer is?’ I had no idea,” Lynch, the star of Disney’s Austin & Ally and lead singer of R5, recently told Rolling Stone.

“I thought it was awesome to just be unpredictable. Hopefully my next role could be something that most people won’t expect from me.”

“Jeffrey Dahmer murdered 17 men and boys in the Midwest United States between 1978 and 1991 before being captured and incarcerated. He would become one of America’s most infamous serial killers,” the film’s synopsis says. “This is the story before that story.”

The film also features Mad Men‘s Vincent Kartheiser as Dahmer’s doctor, Anne Heche as Dahmer’s mother and Alex Wolff in the “Derf” role.

After premiering at the Tribeca Film Festival in April, My Friend Dahmer is expected out later this year. 

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