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How Tech Giants Are Getting Out the Vote, From Uber to Tinder


Maybe the most welcome trend among tech companies this fall? Over 300 of them have pledged to give their employees time off to go out and vote today. Silicon Valley’s civic spirit doesn’t stop there, though; several tech luminaries are also doing their best to get the general public to the polls.

Uber: With the help of Google, the Uber app will remind users that it’s election day, help you not only locate their polling place based on their registration address, and take them there with a tap. If you’re new to Uber, you can also score $20 off your first ride using the promotional code VOTETODAY.

Lyft: Lyft doesn’t have any fancy team-ups, but it does offer up to 45 percent off election day rides in 20 select markets. A couple of caveats apply, though. The discount maxes out at $10, and is only good for a one-way trip.

Free rides: This isn’t due to Uber and Lyft’s largesse, and it’s only for a few states, but worth mentioning anyway: If you live in Pennsylvania, Florida, or North Carolina, you can get a free round trip ride up to $30 through My Ride to Vote. Use the codes VOTEPA, VOTEFL or VOTENC when you order your car, but do it quick before they run out.

Facebook: Need some last minute cramming on the issues and local ballot initiatives? The social media giant is giving you one place to help you make all of your decisions. The site’s showing visitors reminders to vote at the top of their News Feeds (or right here), with personalized ballot previews for state and local elections, and easy access to each candidate’s endorsements, recent posts, and official websites.

Google: Click the Google Doodle logo, and Google will help you find your polling place. Just type in your address, and you’ll get your polling place address, voter requirements, and a preview of your local ballot.

Twitter: Get out the vote by sliding into a DM. Send a direct message with your home address to Twitter’s @gov and it’ll send back voter info that includes polling location, ballot measures, local candidates, and more.

Snapchat: This election cycle, Snapchat is targeting the millennial vote with special Election Day filters. Think of it as the ephemeral version of an “I Voted” sticker. There will be partisan involvement as well; the Clinton team has sponsored both an “I’m With Her” filter and a lens that turns you into Hillary, while the You-Know-Who campaign has ponied up for a sponsored geofilter to go live Tuesday, though it’s unclear what that will comprise.

Periscope: Snapchat’s not the only app with election filters. Not to be outdone, Periscope has introduced Hillary Clinton and He-Who-Must-Not-Be-Named masks for the occasion, which are more terrifying than inspirational. Still!

Spotify: You’re listening to your “Tuesday Has No Feel” playlist, and a message comes up. It’s not Tesla or Macklemore, it’s President Obama, with a friendly reminder to vote, and a push for you to visit Headcount.org, where you can register (too late for that for most of you) and find relevant voter information.

Zipcar: For all you hard workers out there that can’t get to the polls in the morning, Zipcar gives an after-hours option. From 6-10 pm local time, the company will let members rent cars for free (plus taxes and fees), and get to the polls before they close. Vroom, vroom.

Tinder: Tired of swiping through faceless torsos and different faces? Tinder now allows you to swipe your way through the issues. But you won’t be matched with your soulmate, rather your soul-candidate. Sure, you’re almost definitely already decided between Clinton and You-Know-Who by now. But at least this should help you kill time in the voting line.

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