Kim Kardashian West is modelling on the streets again, giving Calabasas its very own fashion show, as she shot the newest campaign for her husband’s highly sought after clothing and accessories brand, YEEZY.
This isn’t the first time Kanye West has shunned traditional ads for candid paparazzi style campaigns. Last November, Kim was seen parading around Los Angeles in YEEZY Season 6 and in February, she took her sidewalk struts international to Tokyo, where she previewed YEEZY Season 7. As unorthodox as his methods may be, they work well in an era where social media, specifically Instagram, has seen the rise of influencers and online tools used to garner publicity. Kim herself is the ultimate influencer, which was made evident at this year’s CFDA Awards, where she was honoured with the first ever Influencer award.
From matching highlighter orange sweater/cargo pant combos to twinning with Kylie Jenner in fitted two piece outfits, YEEZY Season 8 is a departure from Kanye’s usual neutral aesthetic, but spandex is still the main attraction. Here are some of the looks modelled by KKW, expect to see the official pics on social media any day now.