Supermarkets in Sweden are Opting to Laser-Brand Produce to Reduce Waste
To laser-brand their produce, supermarkets like M&S use a powerful light to remove some of the pigment from the skin — ensuring that the produce isn’t damaged in any way. Peter Hagg, an ICA business unit manager, explained the importance of this practice by saying, “By using natural branding on all the organic avocados we would sell in one year we will save 200km (135 miles) of plastic 30cm wide. It’s small but I think it adds up.”
By continuing to laser-brand their fresh fruits and vegetables, these supermarkets set an environmentally conscious example for others. As this practice doesn’t cost anymore than traditional branding techniques, it’s an easy way to reduce waste on a large scale when more brands take part in it as well.