23 Popular VSCO Girl Brands – Shop the VSCO Girl Starter Pack


You can’t get on Twitter without scrolling past some form of the famed VSCO girl starter pack. So what’s the secret to their Cali-chic style? It’s all in the brands. Gen Zers are stocking their closets with Birkenstocks, Hydro Flasks, Fjallraven Kanken backpacks, Brandy Melville crop tops, and plastic Crocs, while their makeup bags are filled with Mario Badescu facial mists, Burt’s Bees lip balm, and more great brands worthy of your change.

So to help you 100% nail that cool-as-hell aesthetic, I’ve pulled together all VSCO girl brands this subset can’t get enough of.

1

Bestseller

Kanken Backpack

Fjallraven
urbanoutfitters.com

2

Facial Spray Collection

Mario Badescu
anthropologie.com

$28.00

I’ve been using Mario Badescu facial mists for months now and let me tell you, that little burst of freshness in the morning hits better than an XL cup of coffee. 

3

Arizona Sandals

Birkenstock
birkenstock.com

$125.00

Your grandma’s favorite sandal is now a VSCO girl wardrobe staple and let me tell you: they’re fully worth the hype. They supply otherworldly arch support and at the same time give you that normcore dad vibe we all strive for. 

4

Editor’s Pick

Reverse Weave Pull-Over Hoodie

Champion LIFE
amazon.com

$80 $72.72 (9% off)

The VSCO girl wardrobe is made up of oversized T-shirts, short-shorts, and Birkenstock sandals – so, what does she wear in the winter? Answer: Champion sweats.

5

Multicolor Seersucker Check Scrunchie

Remember those scrunchies I talked about? Here’s a cute plaid one to add to your wrist party. 

6

AirPods With Charging Case

Apple
amazon.com

$159 $124.99 (21% off)

These Apple AirPods are your gateway to Billie Eilish, Ariana Grande, Lizzo, and more. They also weirdly make a great selfie accessory. Oh, and you can shop them for $34 off on Amazon, which is, like, a lot for AirPods. 

7

Eco-Friendly

32 oz Wide Mouth

Hydro Flask
hydroflask.com

$44.95

This little baby will keep your iced coffee chilled for up to 24 hours. Plus, VSCO girls love the strap for tying homemade friendship bracelets. 

8

Women’s Nike Air Force 1

There’s a reason why these shoes sell out, like all the time. They’re a classic style that goes with anything – and somehow still looks cool, no matter how dirty you get them. (Oh and btw, Millie Bobby Brown just wore them.) 

9

Balloon Fit Jeans

Bershka
bershka.com

$45.90

All jeans must have a vintage wash and a super high-rise cut. I don’t make the rules, VSCO girls do.

10

Eco-Friendly

Metal Straws Stainless Steel Straws

An oil slick straw will make your morning frap look so much cuter, but most importantly, they’re no-waste and recyclable.  

12

Editor’s Pick

Melo Bucket Hat

Adika
adika.com

$14 $9 (35% off)

In order to authentically lock down the VSCO aesthetic, a bucket hat is non-optional. It gives off that beachy vibe 24/7.

13

Tie-Dyed Butterfly Socks

LA Hearts
pacsun.com

$10.95

Butterflies or the classic Nike swoosh – doesn’t matter. Tube socks make every single shoe on this list look sooo much cooler (yes, even Crocs).

15

Classic Slip-On Core Classics

You can’t exactly wear your Crocs in the winter. Classic checked Vans will be your go-to sneaker for every single season.

16

Rainbow Enameled Conch Shell Choker Necklace

Mevecco
amazon.com

$11.99

A cowrie shell necklace gives you that effortless, straight-from-the-beach Cali vibe that all true VSCO girls channel. 

17

Instax Mini 9 Instant Film Camera

Fujifilm
bestbuy.com

$59.99

It’s 2020 and we love nostalgia, so we take pictures on film camera and post digital photos of those pictures on Instagram. Got it?

18

Zelly Top

Brandy Melville
us.brandymelville.com

$18.00

If you don’t own something from clothing brand Brandy Melville, you ain’t a VSCO girl. Their basic ’90s crops pair perfectly with mom jeans and Birkenstocks

19

Stickers for Water Bottles 30-Pack

carecreation
amazon.com

$4.34

Your wrist gets a scrunchie, your feet get Birks, and your Hydroflask gets accessorized with these waterproof stickers.  

20

Seasonal Color Vintage Canvas Chuck 70

Converse
converse.com

$85.00

You’ll have to get these Chuck Taylors a little dirty before they can really fit the trend, but VSCO girls loooove this classic style sneaker.

21

Superfruit Lip Balm Blister Box

Burt’s Bees
target.com

$9.59

Burt’s Bees: the official makeup brand of VSCO girls across the nation. 

22

Eco-Friendly

Cold Cup Venti 24 oz

Starbucks
amazon.com

$27.50

SAVE 👏THE 👏TURTLES 👏. But really, this reusable Starbucks tumbler will reduce your waste output and hold 24 full ounces of your preferred iced coffee flavor. 

23

SLIM The Elegant Hair Ring

invisibobble
sephora.com

$8.00

Scrunchies on the wrist, spiral hair ties in your actual hair. 

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