You can’t get on Twitter without scrolling past some form of the famed VSCO girl starter pack. So what’s the secret to their Cali-chic style? It’s all in the brands. Gen Zers are stocking their closets with Birkenstocks, Hydro Flasks, Fjallraven Kanken backpacks, Brandy Melville crop tops, and plastic Crocs, while their makeup bags are filled with Mario Badescu facial mists, Burt’s Bees lip balm, and more great brands worthy of your change.
So to help you 100% nail that cool-as-hell aesthetic, I’ve pulled together all VSCO girl brands this subset can’t get enough of.
Facial Spray Collection
I’ve been using Mario Badescu facial mists for months now and let me tell you, that little burst of freshness in the morning hits better than an XL cup of coffee.
Your grandma’s favorite sandal is now a VSCO girl wardrobe staple and let me tell you: they’re fully worth the hype. They supply otherworldly arch support and at the same time give you that normcore dad vibe we all strive for.
Reverse Weave Pull-Over Hoodie
Multicolor Seersucker Check Scrunchie
Remember those scrunchies I talked about? Here’s a cute plaid one to add to your wrist party.
AirPods With Charging Case
32 oz Wide Mouth
This little baby will keep your iced coffee chilled for up to 24 hours. Plus, VSCO girls love the strap for tying homemade friendship bracelets.
Women’s Nike Air Force 1
There’s a reason why these shoes sell out, like all the time. They’re a classic style that goes with anything – and somehow still looks cool, no matter how dirty you get them. (Oh and btw, Millie Bobby Brown just wore them.)
Balloon Fit Jeans
All jeans must have a vintage wash and a super high-rise cut. I don’t make the rules, VSCO girls do.
Metal Straws Stainless Steel Straws
An oil slick straw will make your morning frap look so much cuter, but most importantly, they’re no-waste and recyclable.
Melo Bucket Hat
$14 $9 (35% off)
In order to authentically lock down the VSCO aesthetic, a bucket hat is non-optional. It gives off that beachy vibe 24/7.
Tie-Dyed Butterfly Socks
Butterflies or the classic Nike swoosh – doesn’t matter. Tube socks make every single shoe on this list look sooo much cooler (yes, even Crocs).
Classic Slip-On Core Classics
You can’t exactly wear your Crocs in the winter. Classic checked Vans will be your go-to sneaker for every single season.
Rainbow Enameled Conch Shell Choker Necklace
A cowrie shell necklace gives you that effortless, straight-from-the-beach Cali vibe that all true VSCO girls channel.
Instax Mini 9 Instant Film Camera
It’s 2020 and we love nostalgia, so we take pictures on film camera and post digital photos of those pictures on Instagram. Got it?
If you don’t own something from clothing brand Brandy Melville, you ain’t a VSCO girl. Their basic ’90s crops pair perfectly with mom jeans and Birkenstocks.
Stickers for Water Bottles 30-Pack
Your wrist gets a scrunchie, your feet get Birks, and your Hydroflask gets accessorized with these waterproof stickers.
Seasonal Color Vintage Canvas Chuck 70
You’ll have to get these Chuck Taylors a little dirty before they can really fit the trend, but VSCO girls loooove this classic style sneaker.
Superfruit Lip Balm Blister Box
Burt’s Bees: the official makeup brand of VSCO girls across the nation.
Cold Cup Venti 24 oz
SAVE 👏THE 👏TURTLES 👏. But really, this reusable Starbucks tumbler will reduce your waste output and hold 24 full ounces of your preferred iced coffee flavor.
SLIM The Elegant Hair Ring
Scrunchies on the wrist, spiral hair ties in your actual hair.
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