Billie Eilish’s iconic style has made a pretty significant impact in the fashion world — in more ways than one. While her oversized fits might have already inspired a few choices in our closets, she has also used her platform to bring more attention to environmental issues — and her latest merch collection merges both spirits perfectly.
Starting 2020 with a bang, the”Bad Guy” singer has teamed up with fashion giant H&M to launch a new, affordable Billie Eilish merch line — and sustainability plays a pretty big role. In the collection, Billie’s trademark green makes an appearance alongside creams and blacks, all on a range of oversized t-shirts, sweaters, hoodies, sweatshirt dresses, joggers and more. The best part? It’s all made from sustainable materials.
Billie isn’t the first musician to collaborate with H&M. Stars from Ariana Grande to Shawn Mendes have previously released merchandise through the retailer, though she is the first to make a pointed effort to make her collection sustainably sourced.
“Billie Eilish is obviously an inspiring artist, but also someone a lot of people around the world admire for her personal style and empowering way of expressing her values,” Emily Bjorkheim, H&M’s Head of Design Divided, said in a statement. “We want to enable her fans to step into her world and feel empowered to freely express their style as well.”
This isn’t Billie’s only effort for going green. Before her debut performance on Saturday Night Live back in September, Billie teamed up with host Woody Harrelson to deliver a message about climate change, later posting the video to her Instagram. She also made an effort to make her upcoming world tour sustainable, soliciting help from experts to figure out how to make the experience as Earth-friendly as possible for both her and her audiences.
The new selection of Billie Eilish merch officially drops today, January 2, and you can pick up your favorites pieces either at your local H&M or through the H&M website.
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