Brooks Run Fund | Brooks Contest to Fund Your On-the-Run Ideas


  • From now until March 31, runners can submit their ideas to Brooks’s Runfulness Project for a chance to have their idea become a reality, with help from The Run Fund.
  • One runner will win $100,000, and four others will receive $25,000.
  • The Runfulness Project is in association with the release of the brand’s most cushioned shoes, the Glycerin 19 and Glycerin 19 GTS.

    Ever feel that sensation on a run when you’re experiencing both a runner’s high and shower thoughts? You know what I’m talking about: that moment where you feel euphoric, forget about your feet hitting the pavement, and all of the sudden a brilliant idea pops into your head. It could be an invention, a business venture, or a community program.

    Running can be tough. We’re here to help.

    Brooks calls this phenomenon “runfulness”: noun, 1) mindfulness unlocked by running.

    In conjunction with the release of the Glycerin GTS 19 (formerly the Transcend) and the Glycerin 19—Brooks’s most cushioned shoe that makes us mortals feel like we can run on clouds—the brand has launched The Run Fund, similar to last year’s fellowship program by Tracksmith, to help your on-the-run ideas come true.

    Do you have a dream of building a neighborhood playground, creating a dog communication device, or opening a sweet and savory ice cream shop? You can submit your idea, in essay or video form at brooksrunning.com. The deadline is March 31. Four runners will receive $25,000 from the Run Fund, and one grand prize winner will receive $100,000.

    The panel of judges who’ll narrow down the top five entries are “individuals who know a thing or two about starting and running successful companies or turning ideas into action,” said the company. The panel includes:

    • Jay Ell Alexander, owner and CEO of Black Girls RUN!
    • Hooman Radfar, co-founder and CEO of Collective
    • Rodney Hines, CEO at Metier Brewing Company
    • Kate Glantz, head of social impact at Luma Pictures.

      The top winner will be determined by the running community via social media. So go out for that run, create a proposal, and start your submission at Brooks’s website now.


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