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This MLB All-Star Pitcher is Betting on Cryotherapy


James Shields, 13-year MLB veteran and owner of Cryo Shield Therapy, provides insights on what he’s learned from opening his own business.


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Opinions expressed by Entrepreneur contributors are their own.


James Shields, MLB All-Star pitcher and entrepreneur, talks about his family’s influence on his career, as well as how the things he’s learned about recovery on his MLB journey has led him to focus on his newest passion project, Cryo Shield Therapy.

James and host of The Playbook David Meltzer discuss some of the other options available to aid recovery for athletes (and non-athletes), as well as some of the health and wellness benefits that they’ve personally experienced while using cryotherapy. James also discusses how Cryo Shield Therapy’s services have grown since the facility’s opening, and how he works to inform others about the importance of recovery, pain management, and self-care.

Related: How This Broadcaster Went From Wall Street to March Madness



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Entrepreneurship

5 Things Not to Do When You’re Running a Small Business


I started my first company with $500 — barely enough to cover the costs of incorporation. So, right away, I developed an addiction to doing everything myself. My partner was  capable of and willing and able to do just so much, and I found myself doing a lot of admin tasks I never anticipated. Those tasks came with learning curves, and they took up valuable time and energy — energy that could have been directed at helping the business grow.

I didn’t make this mistake twice. With my second, far more successful attempt, I contracted out my half of the business just a couple of months in. Although my expenses grew, I could begin to focus on doing better work as well as devote time to business development. Both actions helped to grow the company far more quickly than my previous money-saving attempts at being my own bookkeeper.

So, resist the urge to cover all the ground alone. Saving financial resources is important, but don’t let your task list undermine your big goals.



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