Eddie Huang and adidas have come together to celebrate Chinese New Year with an eye-catching colorway of the adidas Ultra Boost.
The re-imagined style combine’s Eddie’s passion for streetwear, culture and food through different design elements. To honor the Year of the Pig the remixed Ultra Boost features a bold red knit upper, peppered with pink accents. A Chinee Boyz BBQ sockliner meets a pig suede tongue emblazoned with a panda—referencing Huang’s self-proclaimed “Human Panda” nickname. Citing Eddie’s certified chef status, the Ultra Boost also incorporates a kitchen ready non-slip, water-resistant heel finished with gold metal lace tips and a gold hanger plated outsole. Each pair has been stamped with a Chinese character that reads “Good Fortune”. The limited edition kit which will only be available in the US and Canada is complete with a custom dust bag that features Chinee Boyz BBQ branding.
“Chinese New Year is a day to gather with friends, fam, old spirits, and new.” said Huang. “Open your doors, open your windows, sweep out last year’s luck and welcome in the new. As an overseas Taiwanese-Chinese, my favorite part of Chinese New Year has always been introducing our culture and values to friends. With adidas, I wanted to honor Chinese New Year in a way that resonates will all generations. The Ultra Boost is meant to commemorate the holiday in a modern way.”
The Eddie Huang x adidas Ultra Boost Chinese New Year will be available beginning on February 7th and will retail for $200 USD.