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We may not have a premiere date or a price for Apple’s upcoming streaming service, Apple TV+, but now we’re one step closer to know what might be worth paying for on the mysterious new streamer

On Monday Apple released a full-length trailer for “The Morning Show,” one of its celebrity-packed projects starring the power trio of Jennifer Aniston, Reese Witherspoon and Steve Carrell. The series, executive produced by both Aniston and Witherspoon, marks Aniston’s first fulltime TV role since “Friends” signed off in 2004.

“Morning Show” takes place during a power struggle at at an a.m. chat show, after Carrell’s character, Mitch, falls from grace amid harassment allegations, echoing former “Today” host Matt Lauer. Aniston, his under-appreciated co-host, tries to cling to her job and her show, while Witherspoon, playing an up-and-coming reporter, threatens it.

Set to a kicky Supertramp song and with some juicy dialogue, (verbal) fight scenes and one destroyed TV set, the trailer promises a soapy, clever series that knows why Americans are so obsessed with the personalities they wake up to in the morning.

This marks only the second Apple series to get a trailer release, following A the service’s alternative history series “For All Mankind.” But the production values here are slick,  the cast is A-list and the trailer hints  there might be some profanity. 

All the Apple TV+ shows: From Oprah and Brie to Snoopy and Reese

“Morning Show” is due on Apple TV+ sometime this fall. 

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