How Snoop Dogg Changed the Game


Jake Roth-USA TODAY Sports

Jake Roth-USA TODAY Sports

We’re all still bathing in the afterglow of the Adidas Reverse Retro jersey launch, but one particular nugget of news caught my attention in all the coverage. The Athletic’s Jesse Granger spoke with Adidas hockey head Dan Near for a piece about the sweaters and when it came to Pittsburgh’s inspiration, the fact that rapper Snoog Dogg wore a diagonal-lettered Penguins jersey in the music video for his song “Gin and Juice” was a factor in the new design.





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