How To Pronounce Nutella


Hands up who loves Nutella…

Nutella brownies are da bomb. Nutella cookies are exquisite. And don’t get us started on how INCREDIBLE Nutella cheesecake is.

But there’s one thing that’s always bothered us about Nutella… if we’re being totally honest, we’re not 100% how to pronounce it.

Is it NUT-ella? NOU-tella? Or maybe even NEW-tell-uh?

Well, the good news is we’ve finally been told once and for all what we should be saying, and it’s come straight from the horse’s mouth. So to speak…

nutella itself has explained that we’ve been pronouncing it wrong this whole time

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Nutella recently did a poll to find out what Brits call the iconic chocolate and hazelnut spread. So, 78% call it “NUT-ella”, compared to just 12% who say “NOU-tella”. Whilst 6% think “NEW-tell-uh” is the correct pronunciation and the remaining 3% simply haven’t got the foggiest.

Nutella has now confirmed that the emphasis should actually be put on the ‘N’ and ‘OU’ – so the correct pronunciation is…

“NOU- tella”.

James Stewart, Marketing Director for Nutella, Ferrero UK & Ireland, said: “As Nutella is enjoyed in every corner of the world, there has long been some fun debates on how it should be pronounced. Our Nutella team wanted to share how we pronounce the iconic spread’s name. We emphasise the ‘NOU’ in ‘NOU-tella’, but we don’t mind how our fans decide to pronounce it – the most important thing to us is that you enjoy it!”

So now’s your chance to be smug… have you been saying it right this whole time?

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