Release Date: December 8, 2020
Retail Price: $190
Style Code: DC3481-900
Breaking barriers through music and self-expression, Colombian J Balvin delivers a special iteration of the Air Jordan I that’s direct from Medellín and meant for the whole world. In design, he brings intense “colores” and “vibras” (Spanish for “colors” and “vibes” — and the names of Balvin’s acclaimed 2020 and 2018 albums) to his Air Jordan 1 x J Balvin.
“I was thinking about how I could have a disruptive Air Jordan 1,” says Balvin, the first Latino artist to collaborate with Jordan Brand. “I wanted to be the person who really dared to change the shapes and go all out. No one has touched the Air Jordan 1 like this before.”
The Air Jordan 1 x J Balvin’s bold rainbow canvas upper has jagged-edge trimming and rounded-color wings that are meant to represent a cloud-like explosion — symbolizing Balvin’s source of energy. The artist’s smiley-face logo replaces the Jumpman logo on the left foot tongue tag, while pink, white and black laces and interchangeable patches (think a smiley face, a Jumpman, a basketball and lightning bolt) enable wearers to customize the shoe based off their mood and creative expression.
The J Balvin x Air Jordan 1 High is notably one of the standout releases this holiday season. Designed by the renowned Colombian reggaeton artist, the shoe is reflective of J Balvin’s eccentric aesthetic. Done in an official color scheme listed as Multi-Color/Black-Pink Foam-Multi-Color, the J Balvin x Air Jordan 1 High sports a colorful tie-dye finish across the layered canvas uppers with jagged edges on the toe box. Other details include exposed foam tongues, removable patches including Balvin’s Happy Face logo and the iconic Jumpman which can be placed on the heels and tongues. Finally, crisp light Pink rubber soles top off the profile.
Update (11/19/2020): Jordan Brand officially unveils the highly anticipated J Balvin x Air Jordan 1 High Colores Y Vibras.
Update (11/9/2020): According to zsneakerheadz, the J Balvin x Air Jordan 1 High is slated to release on December 4th at select retailers and Nike.com. No word yet on how much this Air Jordan 1 High will retail for.
Update (9/7/2020): Additional imagery of the upcoming J Balvin x Air Jordan 1 High continue to surface online, as this latest gallery directs its attention to the model’s special packaging. Reflective of the sneaker’s colorful tie-dye finish, the Nike branding on the box bears that same vibrant theme. Additionally, three sets of laces and removable patches will be included, while the paper packaging also features the respective patches in printed form.
Update (5/13/2020): After a first look during Super Bowl 54 this past February, and following an interview with Highsnobiety in April with J Balvin regarding availability of the J Balvin x Air Jordan 1 slated to debut in November, sources now indicate that the silhouette is indeed expected to drop sometime during the holiday season, perhaps November or December.
Update (4/11/2020): Following a first look during Super Bowl 54 this past February, more details regarding the J Balvin x Air Jordan 1 Mid have been revealed, thanks to the Colombian musician himself. In an interview with Highsnobiety, J Balvin shared a hint in terms of the model’s availability. “Because of the coronavirus, they closed all the factories and stuff like that. But it’s going to happen maybe around November,” he said. Additionally, more images of the forthcoming silhouette are expected to surface as we head into summer. Stay tuned for more updates.
Update: (1/11/2020): We get a first look at the J Balvin x Air Jordan 1. No word yet of Jordan Brand will release the shoe to the public.
Jordan Brand (11/19/2020)