Pokémon Go never went away — 2019 was its most lucrative year ever

Pokémon Go, once a viral sensation all over the globe, hasn’t fallen off the map. In fact, the augmented reality game is earning more money than it ever has before.

According to mobile analytics firm Sensor Tower, Pokémon Go had a record year in 2019, taking in an estimated $900 million through in-app purchases. That means Pokémon Go has surpassed its launch year in revenue after seeing a drop off in both players and spending back in 2017. It’s a rare comeback feat for a free-to-play game, many of which are flash-in-the-pan successes and fade into obscurity.

Normally, free-to-play games either come out of the gate with a huge boost in revenue and popularity and then slowly decline as time goes on, or the app starts small and builds toward a peak of popularity and financial success. Pokémon Go didn’t follow either trend. After a blockbuster 2016 in which the game became a viral sensation and earned $832 million, Sensor Tower says its popularity declined sharply. In 2017, the game only generated an estimated $582 million.

Image; Sensor Tower

But through the introduction of new features — like raid battles, trading, and improved AR camera effects — Niantic carved out a dedicated and highly lucrative niche in the mobile industry. By the end of 2018, in-app purchase revenue for Pokémon Go once again soared, this time to an estimated $816 million.

Sensor Tower estimates Niantic has pulled in more than $3.1 billion to date on Pokémon Go. Although not all of that money goes straight to the app developer, as the company has a revenue sharing agreement, which has never been made public, with The Pokémon Company, of which Nintendo owns a significant share.

Still, Pokémon Go’s success has helped Niantic become a leading augmented reality developer and one of the most successful mobile app makers in the industry. The company has since opened up its app-building and AR toolset, the Niantic Real World Platform, to third-party developers. It’s also built a Harry Potter AR game in partnership with Warner Bros., as well as a reboot to its original AR game Ingress called Ingress Prime.

Source link

Get in Touch

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Related Articles

Libra Personality Traits – What Is the Libra Personality Type?

They’re stylish, they’re sociable, they can’t make a decision…they must be a Libra. Whether you’re crushing on a Libra, befriending one, or you...

SNL Drops Musical Guest Morgan Wallen for Not Following Safety Guidelines

Country musician Morgan Wallen has been dropped from this weekend's episode of Saturday Night Live. The singer had been set as this weeks'...

Colin Trevorrow tweets that production is resuming

Even during a pandemic, life finds a way. That falls true for film productions as well. Despite solid precautions, JURASSIC WORLD: DOMINION fell prey...

Get in Touch

20,831FansLike
2,401FollowersFollow
16,700SubscribersSubscribe

Latest Posts

Libra Personality Traits – What Is the Libra Personality Type?

They’re stylish, they’re sociable, they can’t make a decision…they must be a Libra. Whether you’re crushing on a Libra, befriending one, or you...

SNL Drops Musical Guest Morgan Wallen for Not Following Safety Guidelines

Country musician Morgan Wallen has been dropped from this weekend's episode of Saturday Night Live. The singer had been set as this weeks'...

Colin Trevorrow tweets that production is resuming

Even during a pandemic, life finds a way. That falls true for film productions as well. Despite solid precautions, JURASSIC WORLD: DOMINION fell prey...

Exam Surveillance Tools Monitor, Record Students During Tests

When Ashley, a recent graduate of the University of Delaware, had to take her first remote exam in April after the onset of...

16 Best Winter Hats for Men 2020

Mack Weldon As the temperature begin to drop, it's time we start looking ahead and planning our winter wardrobes. More often than not though,...