Prince Harry Is Officially a Tech Executive at Startup BetterUp Inc.


Prince Harry may no longer be a working member of the British royal family monarchy, but that doesn’t mean he’s stopped working. In fact, the Duke of Sussex just landed a fancy new role: Chief Impact Officer for tech startup BetterUp. The Silicon Valley company is a “fast-growing coaching and mental health firm” according to the Wall Street Journal, which broke the news.

“I intend to help create impact in people’s lives,” Prince Harry wrote in an email to WSJ about taking the position. “Proactive coaching provides endless possibilities for personal development, increased awareness, and an all-round better life.” His role will include contributing to the company’s strategy and charitable endeavors, as all as public-facing mental wellness advocacy, according to WSJ.

The BetterUp website touts a product that “develops and supports high-performing people, cultures, and businesses through personal coaching, improving leadership skills, and building inclusive workforces.” Harry is now listed as a member of its leadership team and “a humanitarian, military veteran, mental wellness advocate, and environmentalist.”

CEO Alexi Robichaux told WSJ he met Prince Harry through a mutual friend and describes the Chief Impact Officer position as a “meaningful and meaty role.” Robichaux did not reveal how Harry will be compensated for the position.

In a blog post for the company, Harry wrote about how his time in the military inspired his work in mental wellness and how he’s benefitted from BetterUp’s coaching. He also expanded on his plans for the position and what he hopes to accomplish with the company. “As BetterUp’s first Chief Impact Officer, my goal is to lift up critical dialogues around mental health, build supportive and compassionate communities, and foster an environment for honest and vulnerable conversations,” he wrote. “And my hope is to help people develop their inner strength, resilience, and confidence.”

prince harry meghan markle oprah

Joe Pugliese

The royal takes on the job just weeks after he and Meghan Markle, the Duchess of Sussex, gave a shocking interview to Oprah which revealed their challenges working for the royal institution. While Harry has long been open about his mental health struggles, particularly following the death of his mother Princess Diana, the Oprah interview was Meghan’s first time discussing the toll the press scrutiny had on her mental health when she married into the royal family.

“Yeah, there was [a breaking point],” Markle told Winfrey during the special. “I just didn’t see a solution. I would sit up at night, and I was just like, ‘I don’t understand how all of this is being churned out’—and again I wasn’t seeing it—but it’s almost worse when you feel it through the expression of my mom or my friends or them calling me crying like, ‘Meg, they’re not protecting you.’ And I realized it was all happening just because I was breathing.”

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