Rag & Bone selling $395 Pizza Rat sweater

Pizza rat has been gentrified.

Retailer of pricey, urban-chic threads Rag & Bone has debuted an entire line dedicated to subway hero pizza rat — including a $395 sweater — in honor of 2020 being dubbed the Year of the Rat, according to the Chinese zodiac calendar.

“Made from different types of ultra-soft yarn to give it textural interest that fits the Pizza Rat graphic,” reads the product description for the cotton, merino, cashmere and alpaca sweater, named “Pizza Rat Crew.”

Also in the lowbrow, high-end Pizza Rat line are a $150 tee, $275 sneakers, a $95 beanie, $150 coin pouch,  $150 card case and a discreet $425 handbag with the pie-loving rodent hidden inside.

For those not able to pay full price for the pricey subway pest-branded gear upfront, Rag & Bone offers the option to pay for it in monthly installments.

“That you can finance this rat sweater is another layer of insanity,” tweets one horrified critic.

“This $395 pizza rat sweater is everything thats wrong with what new york is becoming,” writes reporter Polly Mosendz.

An ad reel on Rag & Bone’s homepage shows attractive young people wearing the Pizza Rat items in a pizzeria.

The brand, founded in 2002, prides itself on “combining British heritage with directional, modern design,” according to its About page on Facebook.

The notorious rodent first made headlines in 2015, when YouTube footage of the little guy carrying an entire slice of pizza down a flight of stairs went viral. His successful scavenging notoriety has paved the way for other vermin to become internet famous as well.

An overpriced sweater somehow feels like the natural endpoint for the humble creature.

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