‘RompHim’ male romper company goes out of business
The romp is over for the garment the Internet loved to hate.
RompHim, the male-marketed one-piece fashion statement dreamed up by four Northwestern business students in 2017, is no more.
“The time has come to close the door on RompHim,” according to a statement by the romper company’s co-founders.
After raising $350,000 on Kickstarter, the label burned bright and fast with splatter-painted prints and Pride-inspired editions that retailed at $119, plus a line of cold weather-friendly RompSuits. On their Instagram Story, the brand thanks their “Romp Squad” “for being an integral part of [the] journey to push fashion boundaries.”
The cheeky (and leggy) one-piece was designed with dudes in mind: chambray fabrics, a front shirt pocket and a button fly so bros wouldn’t have to completely disrobe at the urinal.
Cotton summer playsuits, some by RompHim, found their way onto the buff bods of the Los Angeles Rams, the cast of Bravo’s “Summer House” and the backs of music festival-goers. The onesies became a staple at Gay Pride parades, with one Ohio Twitter user writing, “JUST SAW MY FIRST ROMPHIM COLUMBUS PRIDE HAS OFFICIALLY BEGUN.”
While some scoffed at the fratty marketing strategies (ads on the menswear brand’s Instagram and website pictured the Romp Squad at baseball games, chugging beer and playing pool), others embraced the comfortable, practical one-piece.
Romp-curious men can still try their hand at the look through fast-fashion brand ASOS or RomperJack, though those hoping to get their hands on the original RompHim will have to settle for a count-him-fit.